Playbook
Three teams have three different answers to "what is revenue this quarter?"
The Head of Data keeps fielding questions about why the CFO's revenue figure, the sales team's number, and the CRM dashboard never match. Power BI is widely used but the underlying data model is fragmented, sign-offs are inconsistent, and business users have built their own competing versions.
Trigger — Embarrassing moment at a board meeting; the CFO wants one definition of revenue.
Good outcome — Everyone in the business looks at the same definition of revenue, sourced from one trusted place. The data team certifies the headline numbers, and BI champions help other teams build their own dashboards on top.