Playbook
Three teams have three different answers to "what is revenue this quarter?"
A Head of Data is fielding repeated questions about why the CFO's revenue number, the sales team's number, and the CRM dashboard never match. Power BI is widely used but the semantic model is fragmented, certifications are inconsistent, and citizen makers have built parallel models.
Trigger — Board meeting embarrassment; CFO wants one revenue definition.
Good outcome — Certified semantic model in Fabric, Power BI workspaces governed, BI champions community in place.