Playbook
We have customer data in five systems and no unified view
Marketing, service, and sales teams work from different customer datasets and reach different conclusions about the same customer. The CDO needs a unified customer view that flows from a governed substrate, with segmentation and operational dashboards each team can trust.
Trigger — Conflicting customer numbers across teams; commercial pressure on cross-sell.
Good outcome — Customer 360 model on Fabric, Purview-catalogued, segmentation dashboards live for marketing and service teams.